01
Brand experience · Social · Space
PROTAGONIST
A stronger world for strength, reformer and everything in between.
SELECTED PARTNERSHIP
YOUR BRAND
PARTNER WITH
HEART.
We create brands that look sharp,
feel real and move people.
THE CŒUR POINT OF VIEW
GOOD-LOOKING
ISN’T ENOUGH.
01 / OUR BELIEF
We find the feeling at the centre of your brand and turn it into a world people want to enter, share and come back to.
SELECTED PARTNERSHIPS
2025 / 2026
02
Community · Experience · Hospitality
AMARA CIRCLE
Turning a community into a feeling people want to belong to.
SELECTED PARTNERSHIP
03
Brand strategy · Social · Campaign
ELEVN CLINIC
Making modern health feel as considered as it is credible.
SELECTED PARTNERSHIP04 / CAMPAIGN REFERENCECONTENT SHOOT · AUTOMOTIVE · LIFESTYLE
DRAIV.CH
An autumn road trip shaped as a real-life luxury campaign: the car, the landscape and the feeling of leaving on your own terms.
CREATIVE DIRECTION / CONTENT CONCEPT / CAMPAIGN REFERENCEZÜRICH → MIEMING · 2026
05 / CONTENT SHOOTPROTAGONIST · CAMPAIGN REFERENCE
PROTAGONIST
One studio, two disciplines, one campaign language. Soft reformer precision meets the energy of strength training.
CONTENT CONCEPT / CREATIVE DIRECTION / CAMPAIGN SHOOTZÜRICH · 2026
THE CŒUR STANDARD
FEELING + FUNCTIONNOT JUST A
PRETTIER FEED.
A BRAND PEOPLE
WANT TO BE PART OF.
WHAT EVERY PARTNERSHIP
SHOULD FEEL LIKE
Strategic enough to move the business.Creative enough to move people.Close enough to truly get it.
BRANDING SERVICES IN ZÜRICH
EXPERTISE WITH
AN INSTINCT.
BRAND STRATEGY
Brand audits, market research, positioning, purpose, audience, naming, brand story and messaging.
VISUAL IDENTITY
Logo design, colour, typography, art direction, image worlds, guidelines, packaging and digital design.
CONTENT + EXPERIENCE
Creative direction, social media systems, campaigns, communities, events, spaces and launches.
A LITTLE SNEAK PEEK
A STRONGER
BRAND UNIVERSE.
CHOOSE YOUR CŒUR CONNECTION
PACKAGE
PARTNERSHIPS.
Choose the level of partnership that matches where your brand is now. The scope is clear, the priorities are agreed and the work stays focused on the outcome.
THE CRUSH
A focused beginning for brands ready to build a consistent, distinctive social presence.
BEST FORBest for a clear social reset, launch phase or first collaboration with CŒUR.
OUTCOME-LEDTHE RESULT,
NOT A TIMESHEET.
NOT A TIMESHEET.
Once the scope and goal are agreed, the work is organised around getting there. No hidden hours. No watching the clock.
YOUR PARTNERSHIP INCLUDES
ENQUIRE ABOUT THE CRUSH ↗- 01Direction
Monthly content plan and a clear creative point of view.
- 02Management
Social media management and publishing support.
- 03Content
Eight ready-to-publish posts shaped around your brand.
- 04Copy
Captions, messaging and brand consistency.
- 05Creative
Light creative direction across every touchpoint.
- 06Optimisation
Monthly reporting, learnings and next moves.
CŒURMATE
For brands wanting CŒUR as an embedded creative and strategic extension of their team.
BEST FORBest for brands ready to connect everyday content with the bigger brand picture.
OUTCOME-LEDTHE RESULT,
NOT A TIMESHEET.
NOT A TIMESHEET.
Once the scope and goal are agreed, the work is organised around getting there. No hidden hours. No watching the clock.
YOUR PARTNERSHIP INCLUDES
- 01Always on
Social management, content planning and direction.
- 02Brand
Creative direction, copy and brand consistency.
- 03Strategy
Monthly brand strategy and proactive recommendations.
- 04Performance
Reporting, optimisation and next-step planning.
- 05Flex
Choose two priority modules each month, aligned to what the brand needs next.
- 06Continuity
One close partner across ideas, execution and growth.
TWO FLEX PRIORITIES EACH MONTH
DISCUSS CŒURMATE ↗Choose from campaigns, newsletters, partnerships, PR, website and conversion, events, CRM or launch support.
INDIVIDUAL PROFESSIONAL SUPPORT
Not looking for a full package? Choose one specialised service for one focused month. Open each service to see exactly what is included.
ONE THING.
DONE PROPERLY.
01PAID SOCIAL
+Turn a focused objective into a campaign designed to perform.
01PAID SOCIAL
+WHAT’S INCLUDED
- Campaign strategy and audience direction
- Creative concept and ad copy
- Setup for up to two active campaigns
- Ongoing optimisation and reporting
- Media spend managed separately
02INFLUENCER & PARTNERSHIPS
+Build relevant relationships that feel credible inside your brand world.
02INFLUENCER & PARTNERSHIPS
+WHAT’S INCLUDED
- Partner and creator research
- Targeted outreach and coordination
- Up to eight considered contacts
- Briefing and collaboration guidance
- Performance recap and recommendations
03WEBSITE, GEO & AI SEARCH
+Make your digital presence clearer for people, search engines and AI discovery.
03WEBSITE, GEO & AI SEARCH
+WHAT’S INCLUDED
- Website and CMS content updates
- SEO titles, descriptions and metadata
- Structured data and schema guidance
- GEO for generative search visibility
- Content structured for AI and LLM discoverability
- Conversion and landing-page recommendations
04SOCIAL CONTENT CAPTURE
+Create a considered bank of authentic photo and short-form video assets.
04SOCIAL CONTENT CAPTURE
+WHAT’S INCLUDED
- Shoot concept and creative direction
- On-site photo and short-form capture
- Platform-native framing and shot list
- Selection aligned to your content plan
- Ready for social editing and rollout
Each service is available for one focused month, can be extended when the work needs more time or added to an ongoing package partnership.
THE FULL CŒUR MENU
EVERYTHING YOUR BRAND
MIGHT NEED NEXT.
01Brand Strategy
02Positioning & Naming
03Visual Identity
04Creative Direction
05Content Systems
06Social Media Management
07Paid Social
08Influencer & Partnerships
09Website & CMS Care
10Social Content Capture
11Campaigns
12Newsletters & CRM
13PR & Launch Support
14Events & Activations
15Conversion & AI Search
WHERE WE FEEL AT HOME
DEEP IN THE WORLDS
THAT MOVE PEOPLE.
Category insight, cultural instinct and a sharp eye for what makes premium brands feel impossible to ignore.
- 01Boutique Fitness↗
- 02Longevity Clinics↗
- 03Integrative Health↗
- 04Beauty & Wellness↗
- 05Luxury Hospitality↗
- 06Premium Lifestyle↗
GOOD TO KNOW
BRANDING,
MADE CLEAR.
01What does a branding project include?+
Depending on the scope, a CŒUR BRAND LAB project can include brand strategy, positioning, naming, messaging, tone of voice, visual identity, brand guidelines, art direction, social media systems, packaging, website direction and launch campaigns.
02Do you offer rebranding in Zürich?+
Yes. We offer focused brand refreshes and complete strategic rebranding for Swiss and international businesses. Every rebrand begins with an audit to identify what should be retained, refined or rebuilt.
03Can services be booked separately?+
Yes. Choose one specialised service for one focused month, or add an individual module to an ongoing package partnership.
04Which industries do you work with?+
We specialise in luxury, hospitality, boutique fitness, wellness, longevity, beauty, clinics and premium lifestyle brands, while remaining open to ambitious businesses with a strong point of view.
05How can I enquire about a project?+
Select any Let’s Make Hearts Beat button. It opens a direct email to hello@coeurbrandlab.com with the relevant service already included in the subject line.
FOUNDER / CREATIVE LEADADRIANNA
STRATEGY,
BUT MAKE
IT HUMAN.
Luxury brand mind. Culture-obsessed eye. A hands-on partner for wellness, beauty, fitness and lifestyle brands ready to become impossible to ignore.
MEET YOUR BRAND PARTNER ↗READY TO MAKE HEARTS BEAT?